The latest from EPMG

This infographic, from ReachingBlackConsumers.com, illustrates the demographic trends of the Black Consumers from 1990 until now. We can see that black consumers have grown 41% since 1990 and are still projected to grow. Also, their buying power has grown from $316.3 billion in 1990 and is projected to be $1.3 trillion by 2017. Click here >READ MORE

In 1992, Congress declared Asian Pacific American Heritage to be a month long celebration to commemorate two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants (May 7, 1843) and contributions of Chinese workers to the building of the transcontinental railroad, completed May 10, 1869. Today, the >READ MORE

In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report.  Mobile presents a significant avenue of opportunity >READ MORE

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