AHAA released its 2010 Report on Hispanic Advertising Spending, which revealed that there is a connection between consistent and significant investment allocations of more than 14.2% in Hispanic marketing and high levels of overall topline revenue growth. The AHAA analysis found that there is indeed a strong, positive relationship between the percentages of overall ad Continue Reading

A few of us from EPMG attended Macy’s Hispanic Heritage Month celebration at Macy’s Fashion Valley, San Diego, on October 6, 2011. This fall, Macy’s celebrates Latino Americans with partners Latina Magazine and the Hispanic Scholarship Fund, in honor of Hispanic Heritage Month. To mark Latina Magazine’s 15th anniversary, Macy’s hosts a series of in-store Continue Reading

Check out more photos of EPMG at the conference here.Continue Reading

In our earlier post, we posted that Austin Weekly News increased its circulation by 22% to cover the neighborhoods of West and East Garfield Park. EPMG jumped on the opportunity to speak with Dan Haley, Publisher of Austin Weekly News, about his publication’s circulation expansion. EPMG: What was the strategy you adopted to increase your Continue Reading

The latest report by the PEW Research Center’s Project for Excellence in Journalism reported that Hispanic media is faring better than the mainstream media. According to the report, Spanish-language media remain important to a changing, more acculturated, and more U.S.-born Hispanic population in the United States. And in the last year, Spanish-language media tended to Continue Reading

The PEW Research Center’s Project for Excellence in Journalism reported that the African American newspapers, innovating with new sections and coverage did increase their circulation. The Austin Weekly News is the latest addition to the list of African American newspapers, whose circulation is growing! Beginning September 1, 2011, Austin Weekly News increased its circulation to Continue Reading

The Mid-Autumn Festival is traditionally celebrated on the fifteenth day of the eighth lunar month, which is in September. The festival is the second most important festival after the Spring Festival to the East Asians. Every year, when the festival comes people go home from every corner of the country and the world to meet Continue Reading

The article As Sun Sets on Multicultural Space, Execs Must Adapt posted on September 5, 2011, on Ad Age created a firestorm that garnered a lot of constructive criticisms from leaders in the multicultural marketing world. How is it possible for the authors of the article to make such an unsubstantiated claim when the top Continue Reading

William H. Frey, a demographer and sociologist specializing in U.S. demographics, reported on the regional shifts in Hispanics, Asians and Blacks from Census 2010. Here’s the summary of the findings: An analysis of 1990, 2000, and 2010 decennial census data for the 100 largest U.S. metropolitan areas indicates that: ■ Non-whites and Hispanics accounted for Continue Reading

Torrey Hansen is a superstar in the office today because it is the National Dog Day! She’s such a fun, adorable, loving, and happy dog to have around!Continue Reading