Que Calor Magazine is a new publication that was launched in the Phoenix, Arizona area. EPMG recently got in touch with Noel Corral, General Manager, to discuss the ideas behind the creation and also why readers will be interested in picking up a copy. Q: What were the visions that lead to the creation of Continue Reading
ArchivesPosts Tagged ‘multicultural’
14MarTechnology a key factor when marketing to Hispanics
Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled TVs, e-readers and iPads. They’re also slightly more likely than the overall population to own a mobile phone. The Internet is a prime source of Continue Reading
06MarThe Rise of Jeremy Lin – basketball star, marketing sensation, Asian American role model, and much, much more
By Jeff King (Account Executive, EPMG) Jeremy Lin – a name that few have ever heard of as little as a month ago, has become not only a household name sweeping across the basketball world, but a phenomenon whose impact extends far beyond sports. Fans and media outlets alike have become infatuated with the point Continue Reading
