Hoy Los Angeles has increased their circulation by about 74,000 for their weekend edition (Hoy Fin de Semana). EPMG asked Sandra Alvidrez Castellanos at Hoy Los Angeles regarding the strategy behind the circulation increase and she mentioned they have “selected address-specific Spanish-speaking households in highly penetrated Latino zip codes through-out Orange County. New readers in Continue Reading
ArchivesPosts Tagged ‘Hispanic publications’
16JulEPMG’s Digital Platform is Thriving
Phase 1 of the EPMG Digital Platform has launched! Comprised of 13 Hispanic Digital properties, the network is generating over 700,000 unique monthly visitors and growing rapidly. Here is the current list of sites live in the platform: Los Angeles, CA: www.HoyLosAngeles.com Atlanta, GA: www.MundoHispanico.com Dallas, TX: www.AlDiatx.com, www.ElHeraldoNews.com and www.ElHispanoNews.com San Diego, CA: www.ElLatinoOnline.com Continue Reading
17NovTwenty new Hispanic and African American targeted publications launched in 2009/2010
Twenty new Hispanic and African American targeted publications were launched in late 2009 and in 2010 across the nation, according to EPMG’s Media Research Department. Continue Reading
