By: Stephanie Trinh With digital demands being higher than ever in today’s world, now is the time to invest in the digital infrastructure. A recent eMarketer study reported digital ad spending trends, stating that by 2016, U.S. digital ad spending is projected to exceed magazine and newspaper ad spending by 92 percent. If you’re out Continue Reading
ArchivesPosts Tagged ‘digital’
23AprHispanics in U.S Highly Active on Mobile and Social
In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report. Mobile presents a significant avenue of opportunity Continue Reading
16AprInfographic: The Digital Black Consumer and Mobile Advertising
As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. As consumers increasingly use their mobile devices for social networking, video, research and shopping, its important for advertisers to understand Continue Reading
