Ad Age Insights recently published a White Paper entitled “The Cultural Connection: How Hispanic Identity Influences Millennials” discussing what influences Hispanic behaviors and how it relates to their cultural influences. Univision Consumer Insights Research and Burke Inc. produced the Cultural Connection Index to show their findings on Hispanic Millenials. Here are some highlights to take Continue Reading
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01MayMay is Asian Pacific American Heritage Month
In 1992, Congress declared Asian Pacific American Heritage to be a month long celebration to commemorate two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants (May 7, 1843) and contributions of Chinese workers to the building of the transcontinental railroad, completed May 10, 1869. Today, the Continue Reading
23AprHispanics in U.S Highly Active on Mobile and Social
In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report. Mobile presents a significant avenue of opportunity Continue Reading
