“The growth of multicultural in America is exciting and confirmed by the Census results that indicates a huge demographic shift. The Census results are not actionable alone; EPMG’s investment in the multicultural consumer insights data coupled with the Census results will deliver more optimized ROI driven campaign initiatives,” said Trevor Hansen, CEO of EPMG.
EPMG’s Multicultural Consumer Insights Study (MCIS) conducted by Nielsen Research using foundation data from Experian Simmons is just one of EPMG’s valuable data research tools. MCIS is the first of its kind given its size, scope, granularity, and ability to deliver detailed multicultural analytics.
MCIS offers customized zip level purchasing data for over 1,600 variables. The study has three primary segmentations, which are Hispanic, African American and Asian. While EPMG has been able to provide clients with data to localize reach in a marketing campaign by building reports catering to each client’s request, MCIS provides detailed qualitative information specific to each segment.
EPMG’s clients will now be empowered by geo-targeted reports to reflect multicultural purchasing trends, retail shopping habits, and product usage, all of which are customized on a zip code level. Scope of the reports will also include top industry categories such as automotive, banking, finance, wireless telecom, packaged goods, cable, and internet satellite. These insights coupled with EPMG’s passion and media expertise will guarantee stronger client ROI.
EPMG prides itself on their strong relationship with data research companies such as Nielsen, Experian, Scarborough and Prizm. We have some exciting announcements pending that are going to bring more power and information to all of our clients!
Here’s a an example of an exclusive report at the zip level for a fast food chain using data from the Multicultural Consumer Insights Study.