The annual Hispanic Retail 360 Summit took place on August 15-17 at the JW Marriott in Los Angeles, CA with approximately 500 Hispanic marketing experts in attendance. The event invited top retailers, suppliers, and Latino marketing experts to share their thoughts, insights, and feedback with one another. EPMG’s Senior Account Manager, Amy Henderson, attended the Continue Reading
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29AugHoy Los Angeles Increases Cirulation for Weekend Edition
Hoy Los Angeles has increased their circulation by about 74,000 for their weekend edition (Hoy Fin de Semana). EPMG asked Sandra Alvidrez Castellanos at Hoy Los Angeles regarding the strategy behind the circulation increase and she mentioned they have “selected address-specific Spanish-speaking households in highly penetrated Latino zip codes through-out Orange County. New readers in Continue Reading
27AugHispanic Heritage Month
Beginning in 1968, Hispanic Heritage Month first started as a week-long celebration of the culture, history, and accomplishments of American citizens whose ancestry belongs in Spain, Mexico, Central/South America, as well as Caribbean. September 15th to October 15th was designated by law as National Hispanic Heritage Month in 1988. September 15th was chosen as it Continue Reading
