In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report. Mobile presents a significant avenue of opportunity Continue Reading
ArchivesCategory: Industry
16AprInfographic: The Digital Black Consumer and Mobile Advertising
As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. As consumers increasingly use their mobile devices for social networking, video, research and shopping, its important for advertisers to understand Continue Reading
11AprWhen Labels Don’t Fit: Hispanics and Their Views of Identity
It has been nearly four decades since the United States government mandated the use by federal agencies of the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries, but the labels still haven’t been fully embraced by the group to which they have been affixed. Only about one-quarter (24%) of Continue Reading
