Learn more about EPMG and how we can help you engage the Hispanic market.Continue Reading
ArchivesCategory: Industry
26OctSmart is the New Sexy
The Newspaper Association of America unveiled their latest campaign – “Smart is the New Sexy” to promote the value of the newspaper media. The campaign celebrates the distinctive editorial, advertising and community attributes delivered by newspapers. The campaign also features video interviews, “My Newspaper”, with local communities to hear what they say about what a Continue Reading
17OctHispanic ad spending drives a company’s overall revenue
AHAA released its 2010 Report on Hispanic Advertising Spending, which revealed that there is a connection between consistent and significant investment allocations of more than 14.2% in Hispanic marketing and high levels of overall topline revenue growth. The AHAA analysis found that there is indeed a strong, positive relationship between the percentages of overall ad Continue Reading
