By: Stephanie Trinh Social media is the first thing a company should consider when it comes to marketing, especially for businesses with a small marketing budget. In fact, more companies have begun using social media to reach multicultural consumers because it is now recognized that multicultural consumers comprise more than 34 percent of the U.S. Continue Reading
ArchivesCategory: Industry
15AprHow is Your Social Media Marketing? Are you ‘Vine-ing’?
By: Stephanie Trinh Twitter recently released Vine, a hot new mobile social media app currently only offered to iPhone users. Touted as the next Instagram by some, companies have already found creative ways to advertise their products utilizing the new six-second video feature … which fits right in to the average person’s attention span! According Continue Reading
01AprDigital Advertising Spending Trends
By: Stephanie Trinh With digital demands being higher than ever in today’s world, now is the time to invest in the digital infrastructure. A recent eMarketer study reported digital ad spending trends, stating that by 2016, U.S. digital ad spending is projected to exceed magazine and newspaper ad spending by 92 percent. If you’re out Continue Reading
