By: Stephanie Trinh Social media is the first thing a company should consider when it comes to marketing, especially for businesses with a small marketing budget. In fact, more companies have begun using social media to reach multicultural consumers because it is now recognized that multicultural consumers comprise more than 34 percent of the U.S. Continue Reading
ArchivesCategory: African American
03JanFebruary is Black History Month
Black History Month is a time for us to celebrate and recognize of the achievements and positive impact of African Americans throughout U.S. history. Black History Month originated as Negro History Week in 1926 by historian, Carter G. Woodson. Over the years, Negro History Week evolved into a month long celebration thus receiving the name Continue Reading
29JunEPMG at 2012 NNPA Convention in Atlanta
By: Benita Robinson, EPMG African American Market Specialist The National Newspaper Publishers Association (NNPA), the nation’s black newspaper publishers, convened in Atlanta June 20th– 23rd for their annual convention. This was a great opportunity to chat and exchange ideas with some of the nation’s most influential African Americans. As EPMG’s African American Market Specialist, I Continue Reading
