Hoy Los Angeles recently introduced their latest print product, Hoy Thursday (Jueves) on June 28th. EPMG spoke with Hoy Los Angeles’ Sandra Alvidrez Castellanos to get more details on the product:
EPMG: What kinds of stories will be published in Hoy (Jueves)?
Sandra: It will cover lifestyle stories related to entertainment, sports, health, etc…and include a weekend activity guide featuring events through-out the LA area.
EPMG: Tell us about the circulation.
Sandra: 90,000 rack distributed through-out the LA DMA including; Los Angeles, Orange, San Bernardino counties. Same distribution area as Hoy’s Friday edition.
EPMG: Tell us about the Hispanic community in your area.
Sandra: Hispanics make-up nearly 50% of the LA DMA population. 75% are of Mexican descent.
EPMG: Since launch, what type of feedback are you receiving from the community?
Sandra: Feedback has been very positive from readers and community leaders.
Hoy Los Angeles also has an edition distributed every Friday, Hoy Viernes, and on the weekend, Hoy Fin de Semana. This Thursday edition is a great addition to their existing print products!
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