EPMG expands its multicultural expertise to the Asian market by launching the Asian division in the first quarter of the 2010 fiscal year. The Asian division represents nearly 400 Asian publication titles across the nation, including all Asian ethnicities of the diverse market.
“We cannot discount the fact that the U.S. Asian population is one of the fastest-growing ethnic groups and command a buying power that far surpasses all other population markets,” said Trevor Hansen, CEO of EPMG. “Our clients can rest assured that we have the confidence and expertise to strategically target this well-educated and affluent Asian market.”
According to the U.S. Census Bureau estimates, in 2007, 15.2 million of US residents identified themselves as Asian alone or in combination of other races. In addition to that, Asian households are more likely than any other ethnic group to be in the $75K and above in annual income range.
EPMG has a proven track record of having strong relationships with ethnic print publications in the Hispanic and African American markets to gain the lowest possible rates for clients. Now this expertise can be transferred to capture a share of the valuable Asian market.
EPMG’s Asian division consists of Asian media specialists equipped with fluency of the Asian languages helps clients become “the expert” in marketing to the large Asian market. In addition, EPMG’s suite of proprietary tools and reports, along with up-to-date and in-depth research and data, helps clients to reach the Asian market with pinpoint accuracy at the lowest cost to ensure the highest return on investment.
The Asian division within EPMG is led by Cecilia Lei, account manager for Asian division and supported by a team of Asian media specialist. For more information on how to reach out to the diverse Asian market, please contact Lei at email@example.com or call 866.664.4432 ext 226.